Resources – Storymaker Society


Social Media


All the excellent tools in the world amount to nothing more than a junk pile if you don't know how to use them. Here are a few key tips and tricks that will get you started in the right direction.

  • Spend your time well by building one exceptional piece of content and sharing it in multiple ways. A blog post that takes 5-6 hours to research, craft, and design will give you a couple weeks' worth of social media posts. If it's "evergreen" content (it doesn't turn back into a pumpkin at midnight), then you can continue sharing it regularly on the fast-moving social media platforms like Twitter.
  • If you're using more than one social media channel, you need a tool that lets you manage and/or publish to all of your channels from one place. It's a beautiful thing, to be able to send the signal out in every direction with one click. But there's a trap you need to watch out for! Don't scream into the 'verse with your eyes closed and your fingers in your ears. Social media isn't meant to be one-way communication. You still need to spend time on your 2-3 key platforms, actually engaging with your audience and your colleagues. A tool like CoSchedule is meant to make your presence CONSISTENT. Only you can make your presence worthwhile!